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The Political Economy of Corporate Social Responsibility (CSR): : A Critical Dialectical Analysis Towards CSR and Tobacco Control Policies in Indonesia

Politik Ekonomi Tanggungjawab Sosial Perusahaan: Analisa Dialektika Kritis Terhadap Tanggungjawab Sosial Perusaan dan Kebijakan Pengendalian Tembakau di Indonesia

Siti Darojatul Aliah (Dete Aliah, Sungkongohoe University MAINS)

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초록 moremore
Corporate Social Responsibility or known as CSR is a concept that promoted quite long time ago as an initiative of company to share and responsible in improving the well being of the community sorrounding. This concept has been introduced world wide, including to Indonesia in the 90s. Various bills ...
Corporate Social Responsibility or known as CSR is a concept that promoted quite long time ago as an initiative of company to share and responsible in improving the well being of the community sorrounding. This concept has been introduced world wide, including to Indonesia in the 90s. Various bills have been enacted to reflect different definition of CSR. Along the way the concept is practiced and materialized through various CSR programs, CSR definition expanded and go beyond the definition setted by ISO 26000. The government, business sectors and civil society have their own definition and perception on CSR. Different perception of CSR led to the way the CSR is materialized and used in its daily practice. CSR is not merely a normative definition, but it becomes a political means to influence and even to control certain policies. Tobacco Control policy is one of the policy that was influenced by the CSR of tobacco industry. The tobacco industry through its CSR program successfully developed good image and brand and become a new actor in fulfilling the gaps of government development program. Despite all contributions CSR have been made and huge income government had earned from the tobaco tax, serious attention should be given to the dangerous effect of tobacco. Cigarettes is not only giving joy when people consume it but the poisonous substance in tobacco could trigger the cancer cell in the body. Hundreds of Indonesian are died every year due to the tobacco-related disease. Many young generation are addicted to tobacco, many babies are born in lowbirth weight and many passive smokers become the victims of the smoke. This is the time for government to revisit the concept of CSR and to evaluate the CSR program of tobacco industry. Keywords: Corporate Social Responsibility, CSR, Tobacco, Tobacco Control Policy, Indonesia
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Acknowledgement
Abstract
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Acknowledgement
Abstract
Abbreviation

Chapter I : Introduction 1
1.1. Background 1
1.2. Methodology 4
1.3. Theoritical Framework Analysis 5
1.4. Overview of the Chapters 7

Chapter II : Corporate Social Responsibility (CSR) and Indonesia 9
2.1. Philosophy of CSR 9
2.2. The History of CSR in Indonesia 11
2.3. Policies and Implementation of CSR in Indonesia 13
2.4. Perception on Corporate Social Responsibility 15
2.4.1. Government 15
2.4.2. Civil Society 15
2.4.3. Business Society 16

Chapter III : The Facts of Tobacco in Indonesia 17
3.1. Tobacco Adrtisement, Promotion and Sponsorship (TAPS) and the Young Generation 17
3.2. The Impact of tobacco to the Health 22
3.3. Tobacco and the State Budget 26
3.4. The Link between Tobacco and Poverty 27
3.5. Clean Air is Human Rights 28

Chapter IV : The Political Economy of CSR and the Power of Tobacco Industry 30
4.1. The Development of Tobacco Control Policy in Indonesia 30
4.2. CSR in the Tobacco Industry and Its Practice in Indonesia 42
4.3. CSR, Tobacco Control Policy and the Power of Tobacco Industry 47

Chapter V : Conclusion and Recommendation 52
5.1. Conclusion 52
5.2. Recommendation 53

Bibliography 57